Stories. Connect. People.
Stories are important in marketing and communication. Great stories make
people feel something, and those emotions create powerful connections.
Stories bridge brand loyalty and value. As an influencer you can create greater value for your campaign starting today...
Considering the cost of living, growing families, credit card and student loan debt, you'd wonder where do women get so much money to spend on beauty products? How much cleansing, shampooing, clarifying, exfoliating, waxing, polishing, scrubbing, moisturizing, cutting, coloring and blushing of beauty products can we do? According to EuroMonitor, 2015, U.S. women will spend an estimated
$81 Billion dollars on beauty and personal care products by 2017. Further confirmation that the quest for beauty is an ever-evolving pursuit.
Print,TV, Radio & Digital advertisements are a brands' voice of communication to reach or influence people widely. The Ad sends messages about culture, ideology, identity and symbolism as it relates to the brands' image & positioning. This series is a thought-provoking role analysis of ads from today & yesterday, a Cultural Exploration of Advertisement Expressions.
Welcome to the first installation of MEDIAEX. Today, we celebrate the Power to BE.
Aspirational, free-spirited, melanin, versatility, fashion and motherhood as an expression of beauty.
We'd love to hear from you, tell us your thoughts on these advertisements as an expression of beauty.
Need a major boost for your beauty brand in 2016? Tired of using the same ol' markets for campaigns, new launch or experiential events? Well, let the excitement ignite, the migration patterns over the last five years has amassed NEW markets for brand exposure, specifically if you are looking for African American penetration. Since 2000, African Americans (AA) that garner $100,000+ have been relocating to southern cities that you'd never expect..
Today is January 18, 2016, only the 30th year that the Dr. Martin Luther King, Jr. Federal Holiday is being observed. Dr. King is the most important civil and human rights activist in the United States and perhaps globally. Today take a breathe in the name of Dr. Martin Luther King, Jr., a man who gave up so much to serve all for civil and human rights, revel in his legacy.
As a beauty Entreprenuer or Intreprenuer there are many challenges and controversies to face as leaders of your own ships. Let us reflect in a few of Dr. King's poignant words in this day of reflection for the legacy he created.
"No thank you," said no woman ever to the man who greeted her with "Hello Beautiful."
And why? Because beauty is a non-negotiable quest, prevalent among world culture and society at-large.
Evolving Beauty & Culture Blog was conceived from a deeper understanding of how beauty effects all women, globally, since the beginning of time and still today.
The old adage says, beauty is in the eye of the beholder. Though some may argue it's in societies' eyes that brims with socio-cultural and socio-economic standards reserved for the privileged, based on beauty. And so, some women accept and assimilate to the status quo at least on some level.
To evolve is defined as the process of growth and development, usually for the better. As we change our hair and makeup quarterly to meet social, regional and cultural cues, sparked by haute couture fashion runways, let's hope we remember beauty is an individual pursuit.
Evolving Beauty & Culture Blogs' Mission is to:
WELCOME to Evolving Beauty & Culture (EB&C) Blog!
Hi, I'm PT. A multi-layered, complex woman most likely much like you.
I'm a Mom, daughter, sister, auntie and friend, just like you. I'm also a Beauty Culturalist, Beauty Consultant, Magazine Editorial Director, Adjunct Professor and Curator of this blog.
I adore Zora Neale Hurston and Frida Kahlo. I read Essence Magazine and Marie Claire. I fancy Centric Network and Netflix live streaming. I can frappé and pop 'n lock . Yes, I'm complex and stimulated by many different types of beauty, entertainment and media, just like you.
And so, this blog is conceived from a fundamental foundation to re-examine the walls created around beauty for women just like you and I. Boxes that define what beauty is and how culture, ethnic foreground, society and media help shape our contextual world about beauty.
Evolving Beauty & Culture Blog will deliver the Business of Beauty: Insight for Beauty Brand Executives, Foresight for Beauty Bloggers/Vloggers and anyone who seeks to build a beauty brand in a NEW AGE OF BEAUTY. Content that includes beauty campaigns, industry trends and statistics, product innovation, beauty executive and blogger exclusives, advertisements and event promotions to name a few content categories.....
Join the culture, check in with us and find out all about the NEW AGE OF BEAUTY, a time in beauty history that has NEVER existed before.
Although this blog is new to the beauty industry, I am not. I've worked for and with Fortune 500 beauty & lifestyle brands for over a decade. Over the years
I've learned just how beauty-centric women are. Not only is the beauty industry (hair, skin, makeup/color cosmetics) a Multi-Billion Dollar Industry. But, I've evolved (pun intended) to understand that a woman's self-esteem, individuality, social and economic wealth is directly tied to how society deems her as beautiful, and more importantly how she deems herself as beautiful..
I'm super excited about this project series, and have lots planned for your engagement with Evolving Beauty & Culture in 2016 + beyond!
Join the culture and come along for the evolution! #ResolvetoEvolve,