As a Beauty Consultant, a part of what I do is communicate ideas and strategies. One way I convey ideas is through charts, images or presentations. Decks, as we term them, I produce almost weekly. New business development strategies, for my consultancy, Shine Beauty Culture (est. 2007), project partners or communicate new ideas. Usually I include research and statistical data, the rationale behind the strategy or the perspective to be explained.
Over the last two weeks, I've been researching a specific beauty topic and in part of the data, I discovered a simple view that is shared by many. It's so simple, so well known, and we are reminded of it daily EXCLUSION. Being omitted, eliminated or shut out of the relevant beauty conversation on shelf or in cyberspace. It does not feel good and is simply disrespectful. Respect, a value now over-demanded in my opinion, yet, understood, (i.e, Bird Man, just jokes, lol)...I digress...
In the research I uncovered the relationship between the amount Multi-Cultural women spend on health and beauty products intermixed with the constant search for products. Two opposing thoughts. There is a huge disruption in the scales here.
"Mintel (a market research firm) estimates the U.S. ethnic haircare business alone will reach $876 Million by 2019. Albeit, in the Multi-Billion dollar beauty industry, Multi-Cultural women spend 9x's times more than their general market counterparts (Nielson, 2013). None of these financial statistics are about how anyone feels, it's about what is spend in the ethnic beauty category.
I speak about inclusion and exclusion at length in my new book, "Evolving Beauty, The Business of Beauty in a New Age," available on Amazon. In the August 2016 Stylus Report, I was quoted on the topic of Breaking Colour Barriers. (a UK report)
Fortunately, with the never-ending ingenuity of African Americans, the resurgence of independent Beauty and Personal Care Companies, I believe INCLUSION in 2017+ will sing with a voice of convenience and companionship. The conversation will hover and penetrate the beauty industry shelves and cyberspace.
Businesses that took cues from pioneers like Annie Malone, Madame C J Walker, Fred Luster Sr. (Luster Products, the last man standing from the early days) and George Johnson Sr. (Johnson Products) are today's NEW AGE businesses serving up palettes of Multi-Cultural options. Brands like Carol's Daughter, Walker and Co. , Alikay Naturals, the NEW Madame C J Walker Beauty Culture and Shea Moisture, who prefer to #BreaktheWalls. Thankfully, in the last 10-15 years the revival of independent beauty brands, coupled with the informational sites of bloggers and vloggers, has introduced a resurgence, new categories and big spending in the ethnic beauty industry, like no other time in history, A NEW Age.
Check out Tristan Walker, a relatively new force in beauty and personal care and Co-Founder of Walker and Co. (male grooming and women's HBA). Explore his views of the world on Color/Colour Barriers, video below. I think you'll find it's pretty consistent with my views, Shine Beauty Culture (Est. 2007) and most likely your own as well. #IndieBeautyPursuit #ReDefinedBeauty Inclusion--#NotanOption