Need a major boost for your beauty brand in 2016? Tired of using the same ol' markets for campaigns, new launch or experiential events? Well, let the excitement ignite, the migration patterns over the last five years has amassed NEW markets for brand exposure, specifically if you are looking for African American penetration. Since 2000, African Americans (AA) that garner $100,000+ have been relocating to southern cities that you'd never expect..
Why the Relocation?
Better quality of life? Increased benefits from the lowered cost of living expenses? Healthier, Simpler, less toxic lifestyle? Career Opportunities? Marriage?
There are a plethora of reasons that may add value to your campaigns, but for the market selection, the benefits for your beauty brand is all that really matters.
THREE (3) SIGNIFICANT BRAND BENEFITS:
Now you know some of the reasons for the location shift and the brand benefits. Here are the 2015 Top DMAs for AA's that make over $100,000 a year:
Source: Migration Qualitative Data: Shine Beauty Culture | DMA Data: Nielson Pop Facts, Demographics, 2015
Happy Brand Boosting in 2016!