Stories. Connect. People.
Stories are important in marketing and communication. Great stories make
people feel something, and those emotions create powerful connections.
Stories bridge brand loyalty and value. As an influencer you can create greater value for your campaign starting today...
If the brand you represent has a strong brand story and you can convey your clients' story well, you're now more valuable to the brand. Whether you share their story through your blog, video log, in-person appearance or on social media? When you can develop an emotional connection between your audience and the brand, the brand’s power will grow exponentially. Sharing a brands' story, makes you a part of them, a brand authority, a true influencer.
As a hired beauty influencer or if you are working pro bono, your role is to have as much foresight about the brand as possible, to create connectivity points. Connectivity points are the dots that resonate between your audience and the brands' audience.
If your client hasn't provided a brand story to you, ask them about it. You weren't hired to create their marketing story, but inquiring will show them you are concerned about their position and you care about the audience. It may prompt them to have their marketing and communications team to create one.
Perhaps an equally important question, do you have a brand story yourself as in influencer? And does your brand story mirror your brand image and promise? More about how to develop brand stories in 2016. For now, there are three brands below: 3 beauty products, one by a blogger. Which brand story is best? Let us know if you feel their stories.
Feel & Grow!
The essie Brand Story
essie Cosmetics, Ltd., colors the world. Founded by Essie Weingarten in 1981, the global brand is the ultimate color authority. A luxury leader that blends the fashionable with the functional, the name essie is known worldwide as a beauty trailblazer. Offering a growing line of nail colors, nail treatments, nail accessories and spa products, essie is unmatched in producing high-quality, on-trend beauty products.
After noticing a void in the nail color market, Weingarten took a gamble and went to Las Vegas. There, she capitalized on the specific needs of women working in the glitz and glam of the city – from cocktail waitresses to dealers, the women there had a particular need for manicured hands.
After a successful trip, making her way through the city with samples of 12 different shades, Weingarten returned home with the hopes of bringing more choices and fashion-forward polishes to women everywhere. It was only a matter of days before the phones were ringing off the hook in demand of her fun, whimsically named colors, which have now become a signature of the brand.
Sunny Isle Jamaican Black Castor Oil Brand Story
Sunny isle Jamaican Black Castor Oil seeds are grown and the oil extracted by Farmer's in rural Jamaica making it possible for them to feed their families. With this purchase your support will help the Farmers of Jamaica.
You may know Into The Gloss. ITG was created by Emily Weiss in her apartment with a notebook, a computer, and a passion for beauty. Armed with a camera, she set out to interview the models, makeup artists, and strong women she admired about the products they use and why.The blog quickly gained a worldwide following and Emily quit her day job. Today, Into The Gloss is a super successful resource and creative think-tank with a loyal, influential readership—and a team that’s developed a sixth sense for what’s relevant (and what works) when it comes to beauty.
We’ve tried every product under the sun, interviewed many of our icons, and peeked inside hundreds of coveted beauty cabinets. You know we ‘get it’ because you ‘get it.’