I am so excited to release a NEW, FRESH, FREE WORKSHEET SERIES today--
BRANDING WITH AUTHENTICITY- A DIGITAL WORKSHOP SERIES 2017.      
It launches today, 11.8.16, at 5:00pm est., after you've voted for the Presidential Election, you'll be ready to dig in. We're on the brink of change and there's no time like the present to follow your dreams and empower yourself and your brand for what's to come--with longevity.

SMART DECISION MAKING. That’s the key to longevity and profitability.  With all of the mixed media marketing options today, the process of building your brand can feel overwhelming.  Of course you want to build your brand to last. (product or service). Well, you aren’t the only one. I want this for you too, and it starts with being real.  People are just naturally attracted to people that “keep it real,” so why should your brand be any different?  Authenticity is a natural brand magnet, and guess what? Being real it’s FREE, just as this worksheet series is. I want small businesses to become big businesses, and big businesses to become legacy brands. 

Join us for the FREE Four-Part Digital Worksheet Series released at 5pm, every two weeks through the 2016 Holiday Season. Just in time for 2017 planning. 

• 11.8.16 - PART 1 - DEFINE YOUR BIG IDEA. Is it Brand Worthy?
  
• 11.21.16 - PART 2 - KNOW THYSELF. Become a Brand Master.
• 12.5.16 - PART 3 - DOES YOUR BRAND STORY COUNT? It has to.
• 12.19.16 - PART 4 - YOUR DIGITAL FOOTPRINT...Minimize or Maximize, to Optimize?

Whether you’re a Beauty Entrepreneur, Executive, Influencer, Salon Professional, Millennial or Big Dreamer-- this worksheet series is for YOU.  Everyone can learn from the modules, do the exercises and reflect to measure--for what’s next?  Building your Brand with Authenticity, the whole way through.  Portions of this worksheet series are adaptations from my book, Evolving Beauty, The Business of Beauty in a NEW AGE, released earlier this year.  The New Age of Beauty includes: the communication of social media, the sales of e-commerce, the explosion of the multi-cultural population, and a brand dynamic matrix of consumer and product cycles in the beauty industry--an age we've never experienced before.  And, with new elements come new strategies and tactics. I introduced the Beauty Breakthrough Theorem™ (BBT™) a proprietary theorem to help navigate the brand building journey. Check our website or read the book Evolving Beauty, for a breakdown of this new navigational tool. A smart decision making compass for small and large brands during the challenging marketing-mix decision stages.

I am still floating on air from last Tuesday's release of my debut book, "Evolving Beauty--The Business of Beauty in A NEW AGE."  This book is the culmination of over a decade of beauty experience segmented by insider strategies of smart/modern marketing and communication, coupled with a digital overlay.  Tactics to navigate A NEW AGE OF BEAUTY--an era in history like never before.  Digital Beauty (robust E-Tailers & Social Media) the Multi-Culturally explosive landscape and the Beauty Breakthrough Theorem, a proprietary algorithm designed as a decision making tool in  A NEW AGE OF BEAUTY.

But what made me most happy was being able to look into the eyes of passionate Entrepreneurs and ambitious Intrepreneurs on an authentic, soul level.  The  intention of this book is being realized.  I'm able to help small businesses become big business and big businesses become legacies.  I'm connecting with people on a LIFE + LEGACY level, bigger than I ever dreamed. 

With visuals of artists like Ray Charles, Bob Marley and Billie Holiday I already want to visit this barbershop.  With investors like Magjc Johnson, John Legend and Google Ventures, you have me, I wanna know more. 

BEVEL is a new grooming line for men, powered by WALKER & COMPANY BRANDS, founded by CEO TRISTAN WALKER,  on Feb 1, they arrived at TARGET. 

THIS BRAND IS ONE TO WATCH!